Search-ready structure is not the same thing as keyword stuffing.
Clear pages beat magic-word repetition for both search engines and actual humans.
7 min readField notes
Useful notes for sites that have to work.
Notes for founders, local businesses, and creative teams who want better websites, smarter apps, cleaner SEO, and less maintenance anxiety.
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Search-ready structure is not the same thing as keyword stuffing.
A clear way to think about SEO without turning your website into robot soup.
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The ugly secret about beautiful websites: strategy is why they look good.
Beautiful sites look clean because someone decided what mattered before design started.
6 min readHow to figure out what your website is actually for.
Start with what is broken, name the gap, and turn it into one useful job for the site.
6 min readThe 14-day website plan: what has to be decided before design starts.
You do not need every answer before design starts. You need the one job the site has to do.
5 min read