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Quiz & shop website

Literary Heroines classic character quiz.

A romantic quiz and ecommerce experience that helps readers find the classic heroine they resemble, then carries that result into portraits, puzzles, T-shirts, and a literary brand world.

Visit Literary Heroines
Literary Heroines quiz homepage with countryside illustration and quiz call to action.
Quiz homepage
Literary Heroines editorial section explaining the problems with personality tests.
Quiz positioning
Literary Heroines result carousel with Elizabeth Bennet as the featured heroine.
Result system
Literary Heroines shop homepage with puzzle feature and product copy.
Shop homepage
Literary Heroines T-shirt product grid with classic heroine designs.
T-shirt collection
Literary Heroines puzzle product grid with classic heroine portraits.
Puzzle collection

Project focus

Create a literary personality quiz with enough atmosphere and depth to feel meaningful, not disposable, for readers who see themselves in Austen, Bronte, and Alcott heroines.

Conversion path

The experience moves from quiz curiosity to result identity, then into product collections that make the heroine outcome feel shareable, giftable, and collectible.

Brand system

Soft editorial layouts, painterly portraits, warm neutrals, and longform quiz copy give the site a romantic bookstore quality while still supporting ecommerce clarity.

Shop structure

Product grids connect each item to a heroine, novel, and emotional hook so puzzles and T-shirts feel like extensions of the quiz rather than generic merchandise.